The inaugural meeting of the Atlanta Biz-Bloggers took place at The Grape and brought together a lively crowd of bloggers and a couple of soon-to-be bloggers (we hope). The evening was organized by the always entertaining Josh Hallet of Hyku fame and featured wining, dining, plenty of laughs, and conversation about PR and of course, […]
Entries Tagged as 'Marketing'
The ATL Biz-Bloggers
March 31st, 2006 · 2 Comments
Tags: Blogging · Marketing · Personal · Public Relations · business
Delta: Flying Through Rough Air
March 31st, 2006 · No Comments
No doubt one of the biggest stories to hit the Atlanta area was the Chapter 11 bankruptcy filing by Delta Airlines. Delta’s financial importance to the Atlanta market can’t be understated. The Georgia House even approved a bill that allowed Delta to not pay $28 million in taxes, to try to help the company get […]
Tags: Advertising · Marketing · Public Relations · business
Capitalizing on Being “Cinderella”
March 31st, 2006 · No Comments
The story of the sports world is George Mason University’s run to the Final Four in the NCAA Tournament. Mason, an 11 seed, defeated 1 seed UCONN in what some are calling the greatest upset in NCAA Tournament history. The Patriots have become the darlings of the sports media and the biggest Cinderella story in […]
Tags: Advertising · Marketing · Personal · Public Relations · business
The Word about Forward is Spreading
March 14th, 2006 · No Comments
Here are some links to those talking about Forward:
Young PR
Marqui’s World
Communication Overtones
Public Relations, Communication & Marketing
Marcom Blog
Erin Caldwell’s PRblog
Tags: Blogging · Marketing · Personal · Public Relations · Students · Young Professionals
A Step Forward
March 14th, 2006 · No Comments
Everybody, this is Forward. Forward; everybody. Now that you’ve been introduced, let me tell you a little bit about Forward.
Forward is an online community for new PR professionals and students to converse, learn and grow from the insight provided by experienced professionals. Forward is a collaborative effort of a team of students, faculty […]
Tags: Blogging · Marketing · Personal · Public Relations · Students · Young Professionals
What would you do?
February 27th, 2006 · 1 Comment
Time for a little role-play…
The 2006 Winter Olympics is over. Did anyone notice? Did anyone watch?
Nielsen ratings for the Games were down four points, or 20 percent, from the Nagano Games of 1998. There were three million fewer viewers compared to the Salt Lake City Games of 2002. So […]
Tags: Advertising · Marketing · Personal · Public Relations
The “Fall Out” over Oprah and Frey
January 31st, 2006 · No Comments
I realize that I may be a wee bit late in writing this post and this topic has probably been hashed out elsewhere, but tough , I want to throw my two pennies in on it!:)Â
As I was away this weekend on a golfing trip this story was everywhere; on every news station and […]
Tags: Advertising · Marketing · Personal · Public Relations
Disney find its white knight
January 26th, 2006 · 1 Comment
Well done Mr. Iger, well done!
In a move that wasn’t conceivable one-year ago, Disney has acquired Pixar animation studios. The stock deal, worth $7.4 billion, is a huge step for Disney in restoring its beleaguered animation division, and brings in the most talented and creative team in movie making today.
Until […]
Tags: Advertising · Marketing · Personal · Public Relations
Tapping into online communities
January 12th, 2006 · No Comments
If you know a college student, someone in their 20’s or 30’s, or if you are either, you have probably heard of two things; The Facebook and MySpace. These two online communities are a force to be reckoned with in the lives of generation X and Y’ers.
One year ago, when I returned to Auburn […]
Tags: Blogging · Marketing · Personal · Public Relations
How to not handle crisis communication
January 9th, 2006 · 2 Comments
In the midst of the tragedy that happened in West Virginia last week, comes a case study for how not to handle crisis communication.
Before I begin however, I want to give my sincerest condolences to the families of the 12 miners that died and my prayers for recovery to the lone survivor, Randall […]
Tags: Marketing · Personal · Public Relations